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MCAA Industry Forum May 16 - May 18, 2010 Hilton DFW Executive Conference Center Dallas, Texas

Sunday, May 16, 2010 8:00 am - Golf Tournament (location to be announced) (shotgun start) 3:00 pm - 6:00 pm - MCAA Board of Directors Meeting (closed session) 4:00 pm - 6:00 pm - Registration Opens 6:00 pm - 7:30 pm – Welcome Reception Conference Dining available for attendees staying at the DFW Lakes Conference Center from 6:00 pm - 9:00 pm Those attending the meeting for the first time will be assigned a sponsor whose job it is to introduce the new attendee to others during the meeting.  During the Welcome Reception, attendees will be teamed with others in informal discussion groups.  A fun new way to meet more people. Monday, May 17, 2010 Registration and information will be available from 7:00 am through 5:00 pm. Continental breakfast will be available from 7:00 am - 8:00 am. 8:00 am - Welcome – Jeffrey Peters, Planning Committee Chairman, Precision Digital 8:15 am - 9:15 am - Mafia Offers — Selling More in a Down Economy Dr. Lisa Lang, Science of Business Dr. Lisa is joining MCAA once again to discuss the key Theory of Constraints marketing concept – the Mafia Offer.  A Mafia Offer is “an offer so good your customers can’t refuse it, and your competitors can’t or won’t offer the same”. A Mafia Offer is the solution for a market constraint.  Participants will learn: to determine if they have a market constraint, the guidelines for creating a Mafia Offer and  what it takes to deliver a Mafia Offer. 9:15 am – 9:45 am – Morning Break — Call the office and network with peers 9:45 am – 11:00 am -   Looking at the MCAA Industry Edward J. Curry, Partner, Curry & Hurd, LLC 2009 was a unique (and often painful) business year for everyone.  Ed Curry, who has been making a presentation to the MCAA members on the results of the Association's annual Operating Benchmarks Report returns to the podium to look at what this industry-specific report reveals about our industry.  Again this year he will offer his insight on a high level review and analysis of the report which covers 2005-2009 as well as look at the performance of the largest public companies in our industry.  We all hope that 2009's performance won't be repeated in future years but a thorough understanding of what transpired and the why's behind the performance will help position your company better in the future.   Paul Rasmusson and Michael Willey, Managing Partners Global Foresight Group/Rasmusson & Willey LLC The authors of the MCAA Market Forecast will report on the highlights from the annual Forecast which provides an outlook from 2010 through 2012 for 12 product categories and 12 industry segments.  The Market Forecast will be available to MCAA members in April 2010.  The review will also include the updated Regional Market Potential assessment changes between 2006 and 2009 for five US and five Canadian regions. 11:00 am - 12:30 pm — MCAA Programs and Annual Business Meeting Luncheon Members of the Board will discuss the various programs of the Association, the results of the 2009 Membership Satisfaction Survey and other plans on the horizon for the Association.  The MCAA Sales eUniversity program will be specifically highlighted so that members can learn more about how they can train their salespeople in sales techniques specific to the process control industry together with technology theory and end-user processes and applications—a truly unique and industry-specific program offering.  During the MCAA Business Meeting, new officers and directors will be elected. 12:30 pm - 1:00 pm - Afternoon Break — Call the office and network with peers 1:00 pm - 2:30 pm — Open Roundtable Discussions During this session you will rotate between three informative topics, each lasting approximately 25 minutes. Participants will have the opportunity to work directly with each moderator and discussion group to gain ideas to implement in their own company.  Social Networking  - Moderated by Shari Worthington, Telesian Technologies Mafia Offers - Moderated by Dr Lisa Lang, Science of Business Technology and the Field Rep - Moderated by Sam Richter, SBR Worldwide 2:30 pm - 4:00 pm —  Know More! Relationship Intelligence Sam Richter, CEO SBR Worldwide Once was not enough from Sam Richter who appeared at the 2009 Industry Forum and completely overwhelmed the MCAA attendees.  So we have invited Sam back to tell us more about relationship intelligence.  This intelligence is the key to a successful sales call, and an exceptional way to provide value to existing clients. When you know more about the other person, you're better able to relate on a personal level, build more meaningful connections, tailor your presentation, and ensure relevancy.  In this session, you’ll discover Web search secrets even the pros don’t know. From Google search tricks to free premium databases; from the "Invisible Web" to leveraging social media as an "intelligence agent," you'll learn how to quickly find the information you need to make a big-time impression with any prospect, and build deeper relationships with any client. 4:00 pm - 5:00 pm — Doing Business Internationally Radi Al-Rashad, Acting Chairman, NTDEC and President & CEO of International Chem-Crete Inc. Nate Muncaster, NTDEC Member and Global Business Development Manager, Polyguard Products Dan Swart, Director North Texas US Export Assistance Center Our panelists are businessmen and government official.  They are members of the North Texas District Export Council, appointed by the Secretary of Commerce to promote trade and education in North Texas.  The North Texas District Export Council makes significant contributions to America's competitiveness.  They will discuss pitfalls to avoid in doing business internationally and provide real world examples of what works.  Additionally, they will give you some valuable information about agencies and programs that are available to help companies break into international markets and succeed once they are there.  The speakers have over 100 years of "Real World" experience in doing business internationally, they speak over 8 different languages and have experience in exporting to over 50 countries. Including such countries as Mexico, Brazil, Russia, UK, Saudi Arabia, UAE, Libya, Eastern and Western Europe. 4:00 pm - 5:00 pm — Channel Exchange For non-manufacturers, (where International Markets may not be critical for your business), we invite your participation in a Channel Exchange.  Join in a free-wheeling discussion on issues of concern to you as well as learn (and provide feedback) about the new Channel Section that is being created within MCAA.  Mark Johnson, President of George Instrument Company and MCAA Board Member will moderate the discussion and provide details about this organizational change that will provide greater control and direction for our current and future channel members. 5:00 pm - 5:30 pm — Break — Call the office and network with peers 5:30 pm - 7:00 pm - Table Top Exhibit and Reception         REGISTER FOR AN EXHIBIT Companies will display their products and services during the reception. 7:00 pm - Dinner - The Magic of Change: Moving from Fear to Wonder Jim Snack This is a fun-filled, interactive program designed to help you face change with confidence.  The program includes powerful messages about connecting with core values and vision, staying positive even through difficult times, using humor to manage the stress of change, improving communication and teamwork, reaching your full potential.  Its all delivered in a fast-paced session filled with humor, magic and audience participation. Tuesday, May 18, 2010 Registration and information will be available from 7:00 am through 12:30 pm. Continental breakfast will be available from 7:00 am to 8:00 am. 8:00 am - 9:00 am— Business Cycle Forecast Jeff Dietrich, Senior Analyst, Institute for Trend Research In his review of the economy last fall, Jeff Dietrich told us that the future was what we were going to make of it.  Its been tough going and the recovery is in its early days according to the ITR experts.  At this session you will get up-to-date information on where the economy is headed and what impact the recovery means for your business during the second half of 2010 and into 2011.  Jeff will highlight what ITR Phase Management Objectives™ apply at this time in the business cycles of your user industries and what leading economic indicators we should be watching for. 9:00 am – 10:30 am – Social Media for Business Shari Worthington, President, Telesian Technologies Its a different world out there--Facebook, LinkedIn, Twitter, family and friends, walls, tweets—what does it all mean and what is the business relevance of any of it.  Shari Worthington and her team at Telesian have been at the forefront of social media and internet networking almost from the start and she will review the major social networking sites, how to use them for best results and the pitfalls you should avoid. 10:30 am - 11:00 am - Morning Break - Call the office and networking with peers 11:00 am - 12:30 pm - Channel Relationships Mitch Harper, President, Mitch Harper & Associates Each has his own idea of how things could be done better but at the end of the day the ideas don't always agree. In fact it can create conflict. Describing marriage … right? No-this is the age-old problem of supply chain participants working together. Since the first manufacturer of the "rock wheel" there have been issues that affect supply chain performance. Some key questions asked-and answered-in this session will be: •Are we doomed to be functionally dysfunctional? •Does anyone get it right? •What (if any) are the keys to making it work better? This session will focus on pragmatic ways to make a supply chain work. 12:30 pm - Adjournment 12:30 pm - 1:30 pm — Conference Buffet Luncheon available for all attendees 1:30 pm - 6:00 pm — Meeting Rooms available for rental by MCAA members  RESERVE A MEETING ROOM MCAA is helping you leverage the Industry Forum’s draw of key industry people by making private meeting rooms available on Tuesday afternoon. These rooms can be used for whatever purpose you choose. This is a great opportunity for you to meet with your channel partners (discuss strategy, hold rep council meetings, etc), announce new product or program offerings, hold a press conference or other important activities. All your key people will be in one location, why not have a meeting?  To encourage attendance by channel partners, you may invite your reps and distributors to join the MCAA meeting on Tuesday only for a small fee. Please thank our Planning Committee Members: Jeffrey Peters, Committee Chairman Precision Digital Ted Beach Northwire, Inc. Mike Butchart Siemens Industry, Inc. Edward Coll Metso Automation Michael Gerster WIKA Instrument Corporation Christopher Gilson Gilson Engineering Sales, Inc. Mark Levine ControlAir, Inc. Row Oglesby American Analog, Inc. John Schwin Ham-Let USA Thanks to our Industry Forum Gold Sponsor Emerson Process Management and all of our other program sponsors!